A global tobacco company discovered that sophisticated knock-offs of its cigarette products were showing up in mass quantities in U.S. retail outlets. Officials were alarmed that nearly one fourth of their product on retail shelves was counterfeit. 

A BrandWatch customer intent on brand security and stopping the flow of illegal, counterfeit products produced by criminals under its imprint, learns that the same tools the company is using to fight fake products can also be used to secure a wide array of additional benefits.