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Grey Market/Diversion

Genuine products on the grey market are sold alongside counterfeit items by diverters who care little about quality control or whether a product is legitimate or not. Grey market goods are often obtained through theft or fraudulent means that can make it difficult for organizations to track.

BrandWatch’s brand protection programs help to reduce the possibility that brand owners’ products end up in this unauthorized and unintended supply chain. We work with brand owners to evaluate and understand their current supply chain challenges; select and implement protect protection technologies and processes, deploy information systems that can help provide the anaysis and reporting for product tracking from the manufacturing floor to the retail shelf; and create the enforcement strategies to ensure that companies can quickly respond to any threat to their products or brand.