Enforcement Services
Brand owner security plans and standard operating procedures can be successfully integrated and coordinated with all internal and external enforcement resources, including anti-piracy personnel, involved managers and U.S. Customs officials. Implementing a successful global brand protection program requires organizations to carefully consider a number of factors from potential return-on-investment and documenting lessons learned, to optional technology and global enforcement issues.
A successful brand security program requires owner controlled enforcement. Brand owners need to be able to deploy internal and external response teams that can begin the process of evaluating and thwarting potential threats. Members of that team could include:
- Investigators
- Anti-piracy personnel
- Law enforcement and customs officials (foreign/domestic)
- Supply chain representatives
- In-house management and inspectors
- Customers
BrandWatch helps our customers to establish an integrated systems action plan tailored to their unique requirements for all-around security. Establishing the appropriate level of enforcement helps to protect the investment that brand owners make in the planning and development of the brand security process, the evaluation and implementation of brand security technologies, and the acquisition and integration of the global information systems.
