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Phil Huff Appointed CEO of BrandWatch Technologies

PORTLAND, OR, February 1, 2008 – BrandWatch™ Technologies, a global leader in the development and implementation of brand security solutions, has announced that Phil Huff has joined the company as Chief Executive Officer. As CEO, Huff is responsible for the day-to-day operation and growth of the company.

“BrandWatch serves brand security specialists who work with brand owners worldwide to stop piracy and counterfeiting,” Huff said. “Each year, billions of dollars are lost to criminals who create knock-offs of popular brands and sell them to unsuspecting consumers. BrandWatch MicroTagg™ is a covert method of brand authentication and can provide a unique solution to any brand owner at a price lower than other security methods.”

Huff brings to the company more than 25 years executive experience as both CEO and president for companies in multiple industries. He has successfully built and grown organizations in the past, and has significant experience working with the BrandWatch investment team.

Prior to joining BrandWatch, Huff was president and CEO of Cincinnati-based eLynx, the preeminent provider of e-Signature technology and secure document delivery for the mortgage lending industry. During his time at eLynx, Huff was responsible for providing company direction and successfully secured over $40 million in outside investment, leading to the sale of the company to American Capital Strategies.

Under Huff’s leadership, BrandWatch is poised to release SpectraTagg™, a unique formulation that delivers four levels of brand security in a single taggant, in the first quarter of 2009.

About BrandWatch Technologies

Founded in 2001, BrandWatch Technologies is a global leader in brand security solutions that engineers and manufactures covert microscopic markers and detectors. The markers can be easily embedded during manufacturing or packaging without visibly altering characteristics of the original product. BrandWatch detectors enable instant in-field authentication at any time during the product life cycle. The company’s solutions significantly reduce liability, detect counterfeits, streamline track and trace, identify grey market diversion and verify product recycle chains at a fraction of the cost of competing technologies.

Learn more at http://www.brandwatchtech.com

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