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BrandWatch Technologies unveils TAU Detector – “Biometrics for Taggants”

BrandWatch Technologies, which develops and manufactures microscopic particles (taggants) and detection devices at its headquarters in Portland, Oregon, has completed an extensive development project partially funded by a recent capital raise of $3.3 million. 

Portland, OR - October 22, 2012 - BrandWatch Technologies has completed a multi-year development project of a new detection device, TAU, which provides brand owners, integrators, and governments the ability to differentiate multiple products, inks, and documents with a single IR taggant maker.  The project, led by BrandWatch Technical Director Dr. Ben Eick, was completed following a $3.3 million funding injection a year ago for new product development and expansion into new markets. 

“The TAU is a significant advance in the world of security taggants,” said Neil Ivey, CEO of BrandWatch.  “The TAU is essentially a biometrics reader for taggants.  It is programmable, and will not recognize any taggant until it is programmed.  The unique part about the TAU is that it looks at more than just the taggant. TAU examines both the visible and invisible responses of the taggant and its surroundings.”

The TAU works by examining the complete environment of the taggant.  It takes into account the color (or lack of color) of its carrier, the type of substrate or packaging it is applied to, the coat weight of the ink or coating, the distribution of the taggant, along with other proprietary measurements.  This creates a very specific “signature” which is programmed into the TAU through a software program developed by BrandWatch.

BrandWatch has received orders for the new units in advance of its completion.  “The industry seems very excited about the TAU,” said Ivey.  “The prospect of using a single taggant across several product lines in very appealing, and the fact that this device is essentially a forensic tool miniaturized for use in the field gives everyone great confidence in its ability.”

Dr. Eick confirmed that the unit can be used as a forensic tool when paired with BrandWatch’s software, but that its value lies in its portability.  “The TAU is a portable, handheld device that blurs the line between covert and forensic analysis,” explained Dr. Eick.  “We have created a programmable device that does not need to be returned from the field in order to be updated with new signatures.”

BrandWatch also offers a DNA component that can be added at the same time as its IR Taggant.  Like all DNA, detection requires a standard Lab Test. 

About BrandWatch Technologies
BrandWatch Technologies is a global leader in brand security and document authentication solutions, offering advanced overt and covert technologies for in-field verification, product fingerprinting, and forensic investigation. Their cutting edge technologies, professional services, and enforcement strategies have protected global brands for over a decade. BrandWatch Technologies has offices in Portland, Cincinnati, Washington, DC, and New York City. Find out more at http://www.brandwatchtech.com.

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