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BrandWatch Technologies Appoints Greg Wenchell as VP of Sales

Industry veteran selected to lead company in next phase of growth

PORTLAND, OR – July 16, 2012 – BrandWatch Technologies, a respected manufacturer of security taggants and state of the art detection devices used in brand protection and anti-counterfeiting solutions worldwide, named Greg Wenchell as its new Vice President of Sales. Wenchell will be instrumental in driving the growth of BrandWatch Technologies core taggant materials selling directly to brand owners, governments, and integrators of security solutions.

After starting out in the graphic arts industry Mr. Wenchell joined ArjoWiggins where he was responsible for establishing the company’s complete solution portfolio into North America.  This encompassed substrates, coatings and inks, foils/OVD’s, microchips and track and trace systems.

Wenchell’s extensive industry experience began in the 1990’s and has afforded him the ability to formulate custom anti-counterfeit/fraud programs that address counterfeit/authentication issues, supply chain accountability, security technologies and brand protection overall.

“Greg joins BrandWatch with the ability to make an immediate impact in terms of servicing our current customers and interfacing with prospective clients,” said BrandWatch CEO Neil Ivey. “Greg’s industry experience and knowledge of the industry will enable us to continue meeting the needs of the security industry – better materials, new devices, and novel application techniques.  We are very excited to have someone as well respected in the industry as Greg join us.”

Prior to joining BrandWatch as VP of Sales, Wenchell worked for two of the world’s most well-known high-security printers; De La Rue and Banknote Corporation of America, with responsibilities in sales, brand marketing, new business development and management.

He is a member of several industry groups and associations, is a founding member of the North American Security Products Organization (NASPO) and is a graduate of Rochester Institute of Technology.

“BrandWatch manufactures security materials that when compared to our competitor’s materials are brighter, more consistent, and optimally sized for our client’s specific applications,” said Wenchell. “Our newest device, TAU, capitalizes on those factors, enabling us to create custom, unique signatures from a single taggant material for our clients products and documents.”

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About BrandWatch Technologies
BrandWatch Technologies is a global leader in brand security and document authentication solutions, offering advanced overt and covert technologies for in-field verification, product fingerprinting, and forensic investigation. Their cutting edge technologies, professional services, and enforcement strategies have protected global brands for over a decade. BrandWatch Technologies has offices in Portland, Cincinnati, Washington, DC, and New York City. Find out more at http://www.brandwatchtech.com.

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