8th Anti-counterfeiting & Brand Protection Summit
Posted January 24, 2012Neil Ivey of BrandWatch Technologies chairs the ‘Physical Track’ of the IQPC and Legal IQ’s 8th Anti-Counterfeiting & Brand Protection Summit tomorrow, Jan 25th in San Francisco, CA. Mike O’Neil, Executive Director of North American Security Products Organization (NASPO) will also be speaking.
Neil Ivey and Mike O’Neil’s morning lecture “Brand Protection & Nuclear Bombs – from Los Alamos to Wal-Mart” will cover:
• Insight into the various technologies being used for Brand Protection including covert, overt, track and/or trace, and forensic solutions.
• Cost considerations for integrating various types of technologies to protect your brand.
• Pitfalls of certain technologies in certain markets with an eye towards implementation costs, security levels, product appropriateness and ease of integration.
• What is truly ‘forensic’.
• Getting the technology onto the product without compromising the goods.
IQPC will bring together a rare gathering of brand managers, directors of investigations, legal counsel, as well as law enforcement officials who will discuss some of their recent successes and challenges in today’s world. This will be a unique opportunity to exchange ideas and address anti-counterfeiting and brand protection matters in an open forum. Other key speakers include executives from:
• adidas Group
• DuPont Authentication
• Cisco Systems
• eBay
• Chevron Corporation
• Intel
• U.S. Patent and Trademark Office
• Motion Picture Association of America (MPAA)
• NYC Mayor’s Office Special Enforcement
• Department of Homeland Security
• U.S. Customs and Border Protection
• U.S. Department of Commerce
• Shopzilla, Inc.
• Oakley, Inc.
• Eli Lilly & Company
• Beachbody LLC
• Caterpillar
• Research in Motion
• Venable LLP
• True Religion Brand Jeans
• World Wrestling Entertainment
• Studio Moderna SA
Other critical themes and topics included in this year’s event include:
• International collaboration on combating counterfeiting.
• Pending legislation on shutting down rogue websites.
• The impact of the new ICAAN gTLD (generic top-level domains) process.
• New and innovative anti-counterfeiting technologies and techniques.
• Initiatives by the IP Center in Washington D.C.
• Update on the status of the ACTA agreement.
• Proven brand protection techniques and strategies by leading organizations.
• Overcoming domestic and international barriers to investigation.
• Safeguarding the integrity of the supply chain and ensuring consumer safety.
• Fostering collaboration and cooperation between the public and private sectors to detect and curb counterfeit products and distribution.
• Pursuing legal action against online marketplaces and landlords in effort to derail counterfeits.
• Measuring the impact of new gTLDs on registrations, enforcement actions and dispute resolution.
• Utilizing layered anti-counterfeit technology throughout the supply chain.
Attendees will learn more about best practices from the private sector and government anti-counterfeiting specialist to provide essentials to understand the risks, challenges and opportunities that exist in the fight against counterfeiting. To access complimentary articles, speaker interviews, podcasts, and much more, visit the IQPC resource center at www.anticounterfeitingsummitwest.com.
