Case Studies
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Smoking Out Counterfeiters
Posted February 05, 2009A global tobacco company discovered that sophisticated knock-offs of its cigarette products were showing up in mass quantities in U.S. retail outlets. Officials were alarmed that nearly one fourth of their product on retail shelves was counterfeit. Continue Reading »
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Fighting More Than Fakes
Posted February 04, 2009A BrandWatch customer intent on brand security and stopping the flow of illegal, counterfeit products produced by criminals under its imprint, learns that the same tools the company is using to fight fake products can also be used to secure a wide array of additional benefits. Continue Reading »
