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Applications

BrandWatch brand security solutions are used in a wide variety of applications, protecting brand owners worldwide. Below are some examples of how our solutions are being used.

Inks

Inks »

Ink is one of the oldest brand security methods and has been used in one form or another to authenticate documents, currencies and manufactured goods for centuries. It's downfall as a brand security method is that it is designed to be seen with the naked eye. This alerts criminals to their presence and allows them to study and eventually circumvent them. But we can make ink a secure product authenticator.
Paints

Paints »

Paint has long been a standard tool for brand development. We know what color John Deere green is and that Big Brown means UPS. Many brand owners protect their paint formulations. While paint also offers some protection against the environment, it cannot be considered a brand security tool. But paint could be used as part of an effective brand security program. We can show you how.
Polymers

Polymers »

The polymer is perhaps one of the most beneficial materials modern chemistry has provided us. They are generally affordable and easy to secure in large quantities. While this makes them attractive to manufacturers, they offer no brand security value. Brand security taggant can be infused into any polymer and can be identified even at very low dosage levels, making the product itself the brand security tool.
Adhesives

Adhesives »

Chemical adhesives are in use almost everywhere, but they can do more than just hold things together. They can protect a brand from counterfeiters. Adding brand security taggants to an adhesive is a very cost effective method of product authentication as the taggent can be identified even when the dosage is very low.
Coatings

Coatings »

Coatings provide a layer of protection to countless products. They are often used to enhance the packaging used to deliver these items and can be used to turn paper and paperboard into a delivery mechanism for liquids and food. But they can do so much more than that.
Paper

Paper »

Paper is far more than a material to write on. There are thousands of uses for paper and it has given rise to one of the world's largest industries. We wrap nearly every kind of product in it and all of our services are ordered with it and many are delivered with a paper receipt. There is not a more pervasive packaging material in our society than paper.Paper and paperboard are used by the converting industry to provide packaging for all manner of products.
Textiles

Textiles »

Textiles may be as old as agrarian society, but they are also a hotbed of modern innovation. From military and space applications to performance sportswear and the clothing we wear every day, this multi-billion dollar industry is growing rapidly. Sportswear alone will generate over $250 billion in sales this year, and brand owners are intent on protecting their investments in this highly competitive market.
Packaging and Converting

Packaging and Converting »

The packaging and converting industry has an incredible opportunity in brand security. While some brand owners will be reluctant to change their product formulations, they are likely to call upon their product packaging specialists for a brand security solution. BrandWatch supports companies in this space, allowing them to easily add brand security solutions to their offerings.
Manufacturing Products

Manufacturing Products »

Emerging economies are ramping up their manufacturing capabilities. Some of the companies competing in these developing nations have become expert at reverse engineering, threatening the brand owners that have developed the world's leading products. While much can be done after the product has been manufactured to protect it in the marketplace, the right place to start is often during the manufacturing process itself.
Security Labels

Security Labels »

The label is no longer just the craftsman's signature, it is now the enabler for most modern commerce. Product and pricing labels make it possible for retailers to track and price inventory, gather performance data and ultimately sell product. But the label is capable of much more than that.