BrandWatch Technologies
Established in 2001, BrandWatch Technologies is a global leader in brand security and product authentication solutions. Offering advanced covert and overt technologies for in-field verification, product fingerprinting, and forensic investigation, BrandWatch protects critical infrastructures such as agriculture, government, banking, defense, law enforcement, consumer products, transportation, and public health. The company focuses on securing supply chains, reducing liability, detecting counterfeits, implementing track and trace, identifying grey market diversion, and verifying product recycle chains.
BrandWatch MicroTagg™ and SpectraTagg™ are inorganic, non-hazardous powders that can be embedded in or printed on practically any substrate. In conjunction with highly sensitive proprietary detectors, the company's solution represents the leading edge of authentication technology.
The company’s technology originated in military research and has received several certifications as to its stability, longevity and durability.
The company's brand security taggants all share a set of common properties, as follows:
- Inorganic, inert and non-toxic
- Will not alter the host’s chemical makeup
- Stable at temperatures up to 1000°C
- Not sensitive to sunlight
- Easily detected using the Reveal detector
- Easily incorporated into inks, dyes, polymers, textiles, pulp and more
- Extremely long shelf life
- Invisible to the naked eye
- Capable of being detected at low concentrations
- Extremely cost effective
